Increasing MQL to SQL Lead Time Conversion and a Robust User Experience Remodel
Stratus Live is a nonprofit industry cloud solution that connects donors and organizations with nonprofit missions and causes they care about.
Stratus Live aims to allow clients to utilize their StratusLIVE technology better, grow their donor base, and tap into larger networks to showcase their success stories so that the philanthropic sector can benefit from the collective work.
Stratus Live was facing the biggest challenges of increasing the number of inbound leads and reducing the time it takes for marketing qualified leads (MQLs) to convert to sales qualified leads (SQLs). In addition, their outdated "Resources" pages did not provide the best user experience and didn't best display their case studies, whitepapers, etc.
Scale at Speed Agency transformed the original Resources web page into a dynamic HubSpot website page that incorporates videos, blog posts, whitepapers, guidebooks, infographics, webinar recordings, data sheets, and a functional search engine that did not exist in the original version of the page. All of these resources function as conversion points for website visitors, turning them into MQLs via automation within HubSpot.
In conclusion, Scale at Speed Agency’s approach to digital marketing, utilizing a variety of tools and channels to help companies achieve their goals, has proven successful for Stratus Live, a software company operating in the non-profit industry.
By implementing a customized lead-scoring strategy, building workflows that automate the contact's lifecycle stages, and redesigning their outdated resources page, Scale at Speed Agency was able to increase the number of inbound leads, reduce the time it took for MQLs to convert to SQLs, and provide a better user experience for website visitors.
Scale at Speed Agency’s expertise in utilizing HubSpot, WordPress, and Google Analytics, along with other digital marketing tools, has proven to be effective for companies looking to improve their online presence, increase lead generation, and boost their ROI. Their approach is especially valuable for companies in the nonprofit industry that are looking to connect with their audience and showcase their success stories in a way that resonates with donors and stakeholders.
Overall, Scale at Speed Agency’s approach to digital marketing can help companies across various industries achieve their goals and grow their brand in the digital landscape. Their focus on strategy, data-driven tactics, and customer-centric approach make them a valuable partner for any company looking to take their digital marketing to the next level.
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We here at Scale At Speed have a dedicated and experienced digital marketing team with expertise across creatives and strategic solutions. We have the know-how to increase your ROI and achieve the growth you want in measurable ways.