Scaling VEC's Awareness and Growth for the AEC Industry

The Challenge

After the pandemic, VEC’s marketing side operated as a small start-up company that needed to establish brand awareness and digital legitimacy in its industry. Their marketing team faced challenges with limited resources and a need to scale. They required assistance with advertising, marketing collateral, social media, and CRM setup.


The Solution

Scale was able to provide effective solutions to VEC's challenges. Firstly, Scale created and implemented an ultra-targeted LinkedIn paid ads campaign within VEC's niche business to drive awareness and potential leads. Secondly, Scale designed sales materials and marketing collateral that effectively conveyed VEC's brand and value proposition and helped them establish digital legitimacy. Lastly, Scale developed a social media strategy on LinkedIn with both paid campaigns and organic to increase VEC's brand awareness and establish its presence in the digital space.

The Results

Through a partnership with Scale, VEC achieved greater brand awareness and digital legitimacy. The LinkedIn paid ads campaign boosted brand awareness, visitors to their website, and potential leads for VEC. The improved sales pitch materials helped VEC close more sales, and VEC established a professional workflow on Hubspot.

“Working with Scale over the last year has been a great pleasure. They came at a critical time for my marketing team as we were a small start-up company growing organically at a massive scale. Scale's help with advertising, marketing collateral, social media, and the Hubspot CRM setup was instrumental in taking VEC to the next level of brand awareness and digital legitimacy. In addition, their creative content and communication management were highly professional, with tracked deadlines and content approval.”
Mesa de trabajo 13@2.5x-8
Kharlo Barcenas
Head of Sales and Marketing, VEC


Work With Us

Scale successfully assisted VEC in establishing brand awareness and digital legitimacy, despite the challenges faced by a small marketing team. Through a combination of targeted advertising, marketing collateral, and a solid social media strategy, Scale was able to help VEC achieve its marketing and sales goals. The testimonial from VEC's Head of Marketing and Sales shows our commitment to actually partnering with our clients and not only delivering marketing services. Overall, the success of this marketing case study demonstrates the value of working with us to overcome challenges and achieve your business goals.